Calypso Consulting Competition

Calypso challenged us to create a detailed social media marketing strategy to boost sales and engagement. As a team, we created detailed buyer personas, an in-depth schedule for engaging content, and a thorough report on possible influencers the company could partner with. As persona lead, it was my job to oversee the creation of detailed buyer personas that would act as the foundation for the rest of our project. I analyzed Calypso buyer data in order to formulate two personas that we believed would be the main audience for Calypso. After this, I oversaw the creation of two distinct segments that we should focus on when creating our personas. Finally, I created detailed and realistic personas along with persona graphics to really give Calypso the best product we could. This project culminated with a presentation to a team of Calypso representatives to hopefully have our ideas integrated into their overall marketing strategy.